Hollywood came to the city with a red carpet welcome for the GoGoGorillas

By on 3rd October in Sponsorship

What an amazing Summer it has been in Norwich this year, with some fabulous events for visitors and locals to get involved with.  One of these events has been the GoGoGorillas, which saw 54 adult apes (sponsored by businesses) on display, and also a trail of 67 baby gorillas created by school children from across the county.

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Mr Carrow with a Norwich City FC supporter.

The gorillas were welcomed back by the Lord Mayor of Norwich, Keith Driver on Sunday morning, and have been on display this week before their auction later today.

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 The Lord Mayor of Norwich, Keith Driver, his consort and Philip Daniels, Artist.

Our involvement in the event has been our sponsorship of Mr Carrow, who has been standing outside Norwich City Football Club as part of the gorilla trail.  The event has captured the imagination of locals and visitors alike and has brought a tangible feel good factor to the city.  Everyone has been happy to see these colourful characters and have their photographs taken with them.

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Martin Green, Fundraising Officer at Break Charity with Mr Carrow.

The ten week exhibition has whistled past and culminates with their auction today, the 3rd October at The Forum in Norwich.  With bids already on the books from day one of their display,  a full auction hall is expected.  It is hoped there will be lots of money raised for the charities, Break and the Born Free Foundation.

 

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The amazing crowd that had come out to welcome the gorilla troop before the auction.

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Bling Kong who shone brightly in the sunshine.

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Have you ever see a gorilla on the back of a truck before?  Alan Partridge on tour!

According to a resent survey of approximately 2,500 people carried out by Zing Insights in association with Break and Wild in Art.  It found that one third of those asked had visited the city for the sole reason to see the gorillas; and two thirds of people said their visit to the city had been influenced by seeing the gorillas.

Other results from the survey were:-
– 71% of visitors said they had stayed longer in the city because of the gorillas
– Visitors and locals explored parts of the city that they would not normally go to
– Those that followed the trail spent about 61% longer in the city
– A staggering 200,000 GoGoGorillas trail maps were printed
– 11,000 people entered the Break’s trial map competition
– Half of tourists surveyed said they would recommend others to visit the city and would also plan to come again.
– There has been a huge online and social media following that has continued long after the gorillas were taken off the streets.

If you would like to take part in the Zing Insights survey about the GoGoGorillas click here

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Some of the troop lined up on the red carpet.

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Mr Carrow looks very handsome!

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 So many supporters were pleased to see Mr Carrow in the crowd.

It really had been a great success for the city and  has created a strong sense of community.

This is your last chance to see Mr Carrow and the rest of the troop of GoGoGorillas at The Forum, before their auction later today which will be hosted by Break patron Jake Humphrey.

We hope that you enjoyed seeing the gorilla troop over the summer period and will support the charities at the auction.

What animals would you like to see next in the city?

Images by Claire Middleton

 

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