Why I’m glad we keep getting it wrong

By on 24th September in Guides, Uncategorized
This is the 2nd post by the Marketing Director Martin Troughton following the Blog Teams ‘Is bigger better?‘ question. This time the question was even simpler,  ‘Martin,  in marketing  do we sometimes get it . . . .


Benjamin Franklin said, ‘I haven’t failed I have had 10,000 ideas that didn’t work’
Thomas Edison said, ‘of the 200 light bulbs that didn’t work, every failure told me something that I was able to incorporate into the next attempt’
A theatre director, Joan Littlewood said ‘if we didn’t get lost, we’ll never find a new route.’

All of them understood that failures and false starts are a precondition of success and we suspect our best performing salesmen know that too. In marketing, we are trying to get it right by learning what we are doing wrong. We are testing new creative approaches, new media and new ways of generating leads. We want to know how TV works for us and is regional radio a good investment? Should we be sending out more doordrops. These are just a few of the answers we are looking for and tests we are carrying out. They will not all work but if every 1 out of 10 works we will be on to something. We will also learn a huge amount from the 9 that didn’t work.

So expect more failures from marketing but a lot more leads, generated from what we learn. Don’t be afraid of your mistakes, just make sure you learn from them, all the best people try to. We wonder if the most famous inventor of his generation, Albert Einstein considered himself a failure, perhaps he thought is was all relative. We think Mr Einstein was on to something with regards to failing.

Albert Einstein said ‘there is nothing that is a more certain sign of insanity than doing the same thing over and over again and expect the results to be different’.

What are you going to fail at today in order to succeed tomorrow?
When you fail, what did you learn?

Martin Troughton , Marketing Director.

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