The GoGoGorillas tribe make it to Norwich

By on 23rd January in Sponsorship

You may be thinking that the GoGoGorillas is a new pop group, but we can assure you that these gorillas don’t make music unlike the Monkees!

If you are from the East Anglian region you may have fond memories of seeing brightly coloured elephants displayed on a walking trail around Norwich in 2008, helping to raise awareness and funds for the charity Break.

This year as you may have already heard, a new and exciting trail of 50 GoGoGorilla’s will be on display around the city for a 10 week period during the summer.  Currently some 32 sponsors from around the region including Anglian Home Improvements will be involved.



What an entrance to an event, guarded not by the usual security staff, but five foot tall gorillas!

The trail to be launched around the streets and parks of Norwich will take visitors to parts of the city that they might not have visited before, but this time with a five foot tall gorilla at the end of each location to greet them along with the view!

Prospective and confirmed sponsors had been invited to the unveiling of the artwork.  100’s of brightly coloured and intricate designs were on display at the Assembly House in Norwich.  The doors were opened promptly at 11 a.m. to a room brimming with the displays, followed quickly by invited guests and sponsors hoping to select a design that would represent their company.  The mock-up designs were on a first-come first-served basis, so once you had chosen your design, put the company name against it, the design could not be selected by anyone else.

Once in the room the guests were immediately followed by the artists and designers who were keen to talk about their proposed artwork, what it would mean for their design to be selected from the paper image and painted onto the full scale version.

We spoke with two local artists Martin Wall who had previously decorated a lobster and a crab that had been displayed at Sheringham and Cromer and also Mik Richardson who designed the Olympic Lion 2012.  Each designer talked about the designs they were presenting and hoped that they would be selected.

Martin Wall Designer

Martin Wall, local artist with his gorilla designs.  At the bottom of board are pictures of his Lobster and Crab designs from previous years.

The currently rather pale coloured gorillas are waiting for their sponsors to confirm the imaginative, unique and perhaps crazy patterns to brighten their hairless bodies and will eventually be dressed in a techni-coloured dream coat of design.



Melanie McDonald from Anglian with Charlie Langhorne from Wild in Art

Charlie Langhorne from Wild in Art explained his involvement with the project, from the initial concept of the art in the 1990’s of the colourfully painted cows that were displayed in cities all over the world;  right through to the Gorillas, Giraffes, Rhinos and Gromit the claymation dog from Wallace and Gromit, that will be displayed in the UK during 2013.    Wild in Art brings art to the streets and communities of our towns and cities all over the world for thousands of people to enjoy.

Anglian has chosen a design and will be working closely with a local artist on realising the design; it will be one of the anticipated 50 gorillas on display.

After recently seeing a brightly decorated model elephant on the back of a pick-up truck riding around the city of Norwich, it brought back memories of the summer of 2008, the brightly coloured elephants and exploring the lanes and parks of the fine city.

Martin Troughton, Marketing Director from Anglian said “We are excited to be a part of this year’s gorilla trail during the summer.  We hope that everyone will enjoy looking for these brightly coloured majestic creatures whilst walking around the more unusual parts of the city.  They make people smile whilst thinking of the great work done by Break and the Born Free Foundation”.



At the end of the 10 week display, the gorillas will be auctioned off and the money raised will be distributed to help and support the charity Break in the region and also the Born Free Foundation.

Break offer support to children, young people and families across East Anglian who are in need of support.

The Born Free Foundation helps to stop animals suffering worldwide and protects endangered and threatened species.

For more information on each of the event and the charities please click here.

Keep looking out for a gorilla, giraffe, rhino or Gromit the dog coming to a place near you!


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