August 26, 2011
Pots Get ‘Naked’ At This Year’s Hampton Court Palace Flower Show
Anglian Home Improvements join with TV landscape Designer David Domoney
Plants will be getting their pots off at this year’s Hampton Court Palace Flower Show (5th – 10th July 2011) thanks to Anglian Home Improvements unique and eye-popping ‘Naked Garden’ (Stand GW16), designed by award-winning TV landscape designer David Domoney.
The garden, launched at today’s Hampton Court Palace Flower Show, unites some of the leading horticultural scientists in Europe supporting David Domoney to create a completely ‘naked’ garden. Plants will be sourced from America, Brazil, Netherlands, Europe and Thailand using some of the best varieties that can remarkably grow without soil to produce flowers, foliage, fruit and vegetables.
The synergy between Anglian Home Improvements and this unique naked garden comes from Anglian’s glazing technology which is always ‘invisible’ to the homeowner’s eye, hidden in the natural transparency of glass. David Domoney’s garden will expose plants in a series of cleverly constructed glass containers and transparent materials which show the beauty of ‘naked’ plants and expose what is traditionally left undiscovered.
David Domoney explains, “Plants will be grown soil free so all the containers we use will be transparent with water solution inside enabling everyone see what is above and below the water level. The plants will be getting their pots off through the challenging technology of aquatic culture that creates plants with exposed roots.”
Martin Troughton, Marketing Director at Anglian Home Improvements said, “It is exciting to be working with David on this project because by exposing some of the world’s most striking plants through clever transparent technology and design, we are able to discover a new beauty and one that will amaze the gardening world. By opening our eyes to what we traditionally cannot see, we hope to challenge Hampton Court Palace Flower Show visitors and encourage a new take on plants this summer.”
RHS Britain in Bloom
2011 also marks the launch of the Royal Horticultural Society (RHS) new three year partnership with Anglian Home Improvements who are the headline sponsor of RHS Britain in Bloom. Anglian Home Improvements share a common purpose in ‘greening’ Britain’s communities and Anglian has a range of products to make the home a more energy efficient and a greener place to live.
Martin Troughton, Anglian Home Improvements Marketing Director said, “Sponsoring Britain in Bloom is a fantastic opportunity as we share a common purpose in ‘greening’ our communities. Anglian Home Improvements has a range of products to make the home a more energy efficient, greener place to live. By supporting Britain in Bloom, together we can make a tangible impact across Britain.”
Garden E.R. TV series with David Domoney
Anglian Home Improvements will continue its collaboration with David Domoney this summer in an exciting new Channel 5 TV series. Hosted by David Domoney, Garden E.R aims to throw out the stuffy old standards of gardening programmes such as ‘Gardeners World’ by offering viewers a new, accessible and stylish take on the TV gardening genre. Aimed at both gardeners and non-gardeners alike, this weekly half hour magazine show is pre-recorded ‘as live’ from the E.R outdoor set - where everything is designed around fun and relaxation.
An accompanying on-line community, hosted by Anglian Home Improvements on a dedicated website, with a click-thru from the five.tv website will feature tips and advice featured in the programmes, as well as exclusive web material (including behind the scenes material and out-takes) and clips from the programmes. Visitors to the site will also be able to post questions and pictures.